How bloggers can conduct mutual PR on social networks
Influencers are interested in the blog growing, so they constantly attract new subscribers. To achieve this goal, they use paid and free methods. One of the most popular methods of promotion is mutual PR. Bloggers love it because it is effective and free. In this article, we will tell you about the mechanics of this tool.
Mutual PR: definition, purpose and conditions
Mutual PR (MP) is a method of promotion in social networks, which involves mutual advertising by each other's accounts. It is used not only between bloggers, but also between influencers and brands.
The goal of mutual PR is to exchange audiences. In essence, this is native advertising, which is aimed at attracting new subscribers to the blog.
What are the conditions for conducting VP? As a rule, the recommendation is free of charge. But this is wordpress web design agency only if the accounts are of equal value and it is equally beneficial for both parties to agree on advertising. Otherwise, the author of a smaller blog pays extra for mutual PR.
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Ten WP formats for social networks
Depending on the platform, different formats of mutual PR are used. In this section, we will consider all the options so that you understand what opportunities are available and determine what will suit you.
There are ten main formats of VP.
Stories . The most familiar, understandable and simple option. Each participant creates a series of stories to tell about another. It is important to mark the advertised account so that people can go and subscribe.
Post . This is also a good method, but less popular, since people are too lazy to read now. The idea is that each blogger writes a post about another participant and publishes it on their account. In this case, it is also important to put a mark.
Post + story . The best option, as it allows you to reveal the personality of each participant more deeply and involve a larger audience. This format involves the use of storytelling, which smoothly leads to the post.
Reels/clips . With the growing popularity of short videos, this format is becoming more effective. It is possible to attract new followers this way if the VP participants shoot videos that will gain views and will be able to redirect traffic. To do this, it is important to understand the trends, interest viewers and motivate them to go to the account.
Marathons. The algorithm is that bloggers unite and launch a joint marathon. The audience of all influencers comes to it, benefits, is inspired by the speakers and subscribes to them.
Repost. This is the simplest format in terms of mechanics, but it is not very effective. Participants in mutual PR repost each other's publications. This method can only work if you lead up to the publication correctly. For example, you can use a series of lead-in stories.
Guest post. The idea is that a "guest" comes to the blog and a post is published on his behalf. The topic should match the main theme of the profile. It is important to mark the "guest" account, motivate the audience to ask questions in the comments and subscribe. By the way, Instagram* has the ability to create a joint post that is posted simultaneously in two accounts.
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